Nisa-Today's specialist non-food division Premier Group has secured a distribution deal with the world's largest toy company Mattel.
Premier Group senior trading controller Colin Atkin said: "This is a major move forward in the group's development and will pave the way for other branded distribution agreements."
He added: "There are obvious benefits for our members and their customers, such as POs and CTNs, who now have greater access to branded merchandise.
"And as non-food becomes increasingly important to c-stores and supermarkets, the link provides this sector with a competitive and extensive range of the world's most well-known toy brands."

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