Tesco is planning a further push behind health and beauty as it joins Asda in putting more pressure on Boots.
The supermarket is developing a number of product launches for this year.
A spokeswoman said Tesco was planning to bring out a variety of innovative concepts and ranges during summer, and was also gearing up for the launch of its autumn/winter range.
She said that, although the multiple had not to date been as specific about its plans as Asda has recently, it was taking the category equally seriously. “Non-food is a big growth area for us - and health and beauty is a significant part of that.”
Asda’s latest drive for the category includes a £7m facelift for all aspects of its 278 health and beauty departments. It is also introducing 1,000 new products, bringing the total range to 7,000, and has recruited a seven-strong team to concentrate solely on health and beauty, from buying to marketing.
In March, Tesco relaunched its own-label skincare range, Skin Wisdom, with five key lines developed using signposting to highlight each product’s benefits.
It also expanded its suncare range, creating Finest, Value and Kids ranges.
Boots reported a 11.4% drop in pre-tax profit to £481m on like-for-like sales growth of 2.4% to £4.65bn for the year to March 31.