Waitrose MD Mark Price's new year pledge to eat more healthily has already received a setback. The self-styled Chubby Grocer announced this week he planned to lose four inches round his waist by Easter. To start, he has pledged to give up booze for January. But just two days into 2008 he admitted: "I went for a business lunch today at a local restaurant I use and was greeted with great bonhomie by the owner - who offered me a glass of Champagne on the house. Naturally I couldn't refuse."

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