Tesco has followed Asda’s lead in the latest round of the intermittent price war over bananas. The UK’s largest supermarket has cut the price of 1kg of loose bananas from 68p to 58p.
Asda has won its latest battle with Tesco after its rival tried to get an advertising campaign for its Price Guarantee banned by the advertising watchdog.Tesco complained to The Advertising Standards Authority (ASA) after a national press ad stated “Asda Price...
Asda has won the latest round in an increasingly bitter battle with rivals over its controversial Price Guarantee. The Advertising Standards Authority today threw out a complaint suggesting that a television advert pushing the supermarket’s pledge to be 10% cheaper than its rivals was misleading.
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