Tesco is this week launching a point of sale promotion to generate greater awareness of its women's web site, iVillage.co.uk The web site has been promoted as the place where "women find answers". Tesco has created the campaign around the key questions that women are likely to ask. They will be placed in areas such as the baby aisle, health and beauty, healthy eating and sanpro. A pilot run began on January 14. On its completion, national roll out to all 650 Tesco stores in England will get under way. The initial response to iVillage.co.uk has been "really good" according to a spokesman. {{NEWS }}

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