Follow the customer, says Tesco boss Terry Leahy, and you follow the money......all the way to the bedroom.
Not content to cater for customers' needs in the kitchen, Tesco's new Nutri Centre in Kensington takes customer service to a new dimension.
By far the biggest surge in demand at the centre has been in natural products to boost sexual performance. Demand, said a spokesman, is "rising steadily at 140%" as customers discover the benefits complementary healthcare can bring. Every little helps.