The Proudfoot Group has revamped the fascia of its oldest store to reflect the history and heritage of a North Yorkshire village.

The family-run independent has given its 65-year-old Seamer Village shop a facelift using local stone and black timberwood boarding to create a much cleaner and brighter look and help it blend in with the picturesque surroundings.

An historic logo - a red and green sign originally designed by Mrs Proudfoot in the late 1940s - has also been resurrected and hangs above the entrance.

“Before, what you saw on the outside would not give you a clue as to what was on the inside,” said joint MD Ian Proudfoot. “It looked like a scout or hen hut so we’ve refurbished the front and the shop looks taller, longer and more in keeping [with the village].”

The independent, which has three other stores around the Scarborough area, is also trialling scent-releasing machines at the shop.

The devices emit essences including freshly ground coffee, double chocolate chip cookies and fresh apples and are designed to make the customer’s shopping experience more pleasurable.