Wholesaler 3663 First For Foodservice is handing out thousands of educational packs to the primary schools it supplies in an attempt to encourage pupils to eat more healthily.

The Food Family packs communicate nutrition messages to children through cartoon characters, including Britney Bread, Peter Pasta, Penny Potato, Monica Milk, Fiona Fish, Vanessa Vegetable, Freddie Fruit and Matthew Meat.

Each pack contains eight posters, which are designed to bring the characters to life and highlight simple messages about how the different foods they represent provide essential vitamins, minerals and fibre.