Pure Nutrition is to launch a performance foods range with two snacking products - PF Flapjack and PF Chocolate Hit, available at Safeway and health food stores.

The company claim that the bars are scientifically designed to improve personal performance through a carefully balanced protein: carbohydrate ratio combined with a lower calorie offering than many snack products currently available.

The launch of the Performance Food range will be supported by a £500,000 campaign with tactical sponsorships plus sporting and celebrity endorsement.