Waitrose and Morrisons have joined Sainsbury’s, The Co-operative Group and Tesco in listing products by Red Lion Foods, which donates all post-tax profits to armed forces charities.
Waitrose used Remembrance Day to announce that it would stock Red Lion’s microwave long grain and basmati rice.
Morrisons will stock the brand’s pork sausage, cooked ham and mature Cheddar.
Sainsburys has added white bread, wholemeal bread and crumpets to its existing Red Lion line-up, while Tesco now stocks more than 20 Red Lion products.
The charity is looking to raise £30m a year for charitable causes.
"It is fitting that in this period of remembrance our retailers realise that our products provide a vehicle to thank those who make great sacrifices for their country, without compromising on price or quality,” said Red Lion MD Andrew Gidden (pictured).
“I now call on all other retailers to make Red Lion Foods part of their offering to customers, so armed forces charities can continue to benefit from the generosity of the UK public.”
Is backing our boys enough for Red Lion Foods to win? (analysis; 16 October 2010)