Halfords has struck a deal with delivered wholesaler Palmer & Harvey McLane to introduce a range of confectionery to 315 stores in the run-up to Christmas.
The cars and bike accessories retailer is stocking a range of countlines at its checkouts in a bid to drive extra sales as shoppers queue.
Paul Hagon, national accounts sales director for P&H, said: “We are very enthusiastic about Halfords’ latest selling mechanic and thrilled that we were selected as chosen supplier for such an important step into sub-selling. “Halfords understand how confident we are in our delivery service, and realise that range, support and quality are utterly fundamental to our business.”