Aquados, a new washing detergent powder in dissolvable sachet format, is poised to take on both the tablets and liquid sachet sectors. Aquados (the company) is launching it into Scottish supermarkets following trials in Asda since November 2000. It claims the brand is the third biggest selling detergent in those Asda stores. Ads on Scottish TV kick off in the third week of April and run for a month, with 10 second bursts following. Aquados is said to wash clothes more effectively than competitors, especially in cold water, because it needs no chemical fillers. It comes in biological, non-biological and colour formats in boxes of 10 (rsp:£2.55). {{MARKETING - P&P }}

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