Jamaican white rum brand Wray & Nephew has linked up with Asda to create a direct mail voucher initiative for the summer.
Consumers of the brand will receive a voucher through the post from the end of July, offering £2 off the price of a 70cl bottle. Thousands of new consumers will also be mailed £1-off vouchers.
The mailer will also include four cocktail recipes to coincide with the summer cocktail and rum punch season. “Wray & Nephew enjoys an extremely loyal consumer base and it is essential that we reward these consumers at key selling times,” said brand manager Adele George.