Safeway has been rapped by watchdogs for failing to stock television sets that it had advertised in promotional leaflets.
Safeway had distributed leaflets in October 2003 headlined “Autumn Sale! When it’s gone it’s gone” advertising 21-inch televisions for £99.99. However the Advertising Standards Authority received a complaint from the public when the sets were not available in store.
Safeway said it had ordered 30,000 TVs, but withdrew them to carry out tests after one failed a safety check. They were still in the process of being tested when the promotion began, so a 14-inch model at a price of £69.99 was substituted.
However the ASA said it was “concerned” Safeway had advertised a product when it could not guarantee its supply and reminded the chain to withdraw or amend future ads if goods were unavailable.