Safeway had distributed leaflets in October 2003 headlined “Autumn Sale! When it’s gone it’s gone” advertising 21-inch televisions for £99.99. However the Advertising Standards Authority received a complaint from the public when the sets were not available in store.
Safeway said it had ordered 30,000 TVs, but withdrew them to carry out tests after one failed a safety check. They were still in the process of being tested when the promotion began, so a 14-inch model at a price of £69.99 was substituted.
However the ASA said it was “concerned” Safeway had advertised a product when it could not guarantee its supply and reminded the chain to withdraw or amend future ads if goods were unavailable.