Safeway has joined the world's largest online business to business trading exchange for the food and drink industry this week. WorldWide Retail Exchange is one of the new breed of web based marketplaces designed to facilitate and simplify trading between buyers and suppliers, partners and distributors. Designed to improve efficiency and reduce costs in the supply chain, the system provides extensive comparative pricing information on a huge range of products and services. Existing members include Tesco, Marks and Spencer and Kingfisher, plus major US and European grocery retailers. {{NEWS }}