The supermarket is to encourage customers to adopt healthier diets and fully supports the Scottish Executive’s healthy eating campaign. It has expanded its Eat Smart range and had 5000 enquiries at its Nutrition Advice Service last year.
A key focus for Safeway will be to develop and motivate the morale of its employees as well as keeping them both “informed and involved”.
Safeway is continuing to work with suppliers and trade unions to implement the Ethical Trading Initiative. Environmental exercises include the reducing the use of packaging by 7000 tonnes.
Chairman of Safeway’s CSR group, Lawrence Christensen, said: “Our vision is to be recognised as a business which strategically balances social, environmental and economic priorities with our long-term brand development.”