Safeway director of consumables John Hayward will be the multiple's team leader for The Grocers' Great Trolley Race on July 23 at the Imperial War Museum's Duxford site. Taking time off from selection heats to speak to The Grocer, he said: "Come and watch the Safeway team outrun the competition. You'd be off your trolley to miss it." Safeway's Formula One team is taking the charity challenge very seriously. The message from Hayes is that rival supermarket chains will not get past Safeway easily. It couldn't be simpler to take up our challenge. Call William Reed Events for an entry form on 01293 610365 and choose four people to man the trolley we will provide on the day. Then find lots of sponsors to raise money for the National Grocers' Benevolent Fund. There will be prizes galore ­ including a double page advert in The Grocer for the winning team. {{NEWS }}