The retailer has begun to open stores from the total of 14 it acquired from Morrisons in July this year. It opened its first store in Scunthorpe at the end of July, and on Friday it opened its second store, based in Tadcaster, Yorkshire.
The retailer said the acquisition of the former Safeway stores had doubled its presence in the north, according to newspaper reports. It also stated it plans to open a further six stores over the next few weeks.
Waitrose is also advancing northwards with the opening of three stores in the area of the past few months. It has plans to open three more northern stores by the end of October.