Sainsbury is turning a spotlight on the humble herb with the launch of a new promotion.
The retailer has announced ‘Herb of the Month’ to promote its wide range of products, starting with rosemary in April.
The aim is to inspire customers to try and use herbs in traditional as well as more unusual dishes, said a spokesman. The campaign will also be promoting the health benefits of herbs as an easy healthy eating option and good seasoning alternative to salt.
The spokesman said: “Each month, customers will be inspired by ideas and recipes available in store.”