Sainsbury has brought in a former Tesco marketer to become its new director of store brand and events.
Louise England has been appointed to the newly created role that has resulted from the business review last October. Chief executive Justin King announced that there was to be a massive shake-up at the Holborn head office. Since then 750 jobs have gone as part of King’s bid to cut central costs.
England’s job came about as a result of the redistribution of responsibilities following the cuts.
Before joining Sainsbury, England was the marketing director for music retailer MVC. She has also held other marketing positions with Abbey National, Tesco and Boots. A spokeswoman for Sainsbury said: “Louise brings with her a wealth of marketing and retail experience gained within various business, including developing an out-of-town sports retailing concept for Olympus, the Advantage Card for Boots, the Millennium project for Tesco and a new brand proposition for MVC. She will play a pivotal role in developing our customer proposition within stores.”
England’s appointment follows the departure of Sainsbury’s head of direct marketing, Jonathan Latham, last month.
A further 100 members of the 300-strong marketing department lost their jobs as the department was restructured.