Sainsbury's aims to meet rising demand for local food by boosting its regional sourcing teams in Scotland and Northern Ireland.
New roles in the teams will focus on supporting existing suppliers, driving availability within their specific stores and working to integrate new suppliers into the supply chain.
The positions are based at its Belfast office, which serves its nine stores, and its Glasgow base, which sources for its 24 Scottish stores.
Part of the renewed focus will be to reduce the number of direct-to-store deliveries. It also hopes to improve its current regional promotional activity and the processes for introducing new lines.
Asda and Tesco recently outlined plans to boost local sourcing. Tesco plans to open six regional buying offices, while Asda has extended its local food hubs to Sussex stores.