Sainsbury’s strategies towards its organic products has earned it the Soil Association’s supermarket of the year award, ahead of Marks and Spencer, Tesco and Waitrose.

The award now in its fifth year, invites the multiples to enter and be judged on customer satisfaction; quality and choice; the environment and animal welfare; UK trading practices; and consumer education.

Sainsbury's fresh foods trading director, Ian Merton, said: “We are delighted to have won this prestigious award which is a true reflection of our commitment to the organic market.”  

The SA’s marketing director, Martin Cottingham, added: “Sainsbury's has won this award by putting a lot of thought and hard work into its organic strategy and by showing real commitment to high organic standards.”

A panel of nine judges considered the responses to a questionnaire from the supermarkets, plus the results of a telephone survey 1,000 consumers.