The award now in its fifth year, invites the multiples to enter and be judged on customer satisfaction; quality and choice; the environment and animal welfare; UK trading practices; and consumer education.
Sainsbury's fresh foods trading director, Ian Merton, said: “We are delighted to have won this prestigious award which is a true reflection of our commitment to the organic market.”
The SA’s marketing director, Martin Cottingham, added: “Sainsbury's has won this award by putting a lot of thought and hard work into its organic strategy and by showing real commitment to high organic standards.”
A panel of nine judges considered the responses to a questionnaire from the supermarkets, plus the results of a telephone survey 1,000 consumers.
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