Sainsbury’s and Comic Relief are urging Red Nose Day supporters to recycle their iconic plastic noses so that they can be turned into carpet underlay.

The retailer, which has partnered with leading UK carpet underlay manufacturer Ball & Young for a second year, is collecting the noses at stores nationwide until March 31.

The hooters will then be sent to Ball & Young’s Northamptonshire-based factory and turned into its award-winning Cloud 9 range of underlays, which feature flecks of the red noses.

“The noses will be processed in our state-of-the-art factory where they will be chipped, bonded and rejuvenated to attain the quality necessary for our carpet underlay,” Ann Shaw, sales director at Ball & Young, said. “The enthusiasm from customers and employees has been tremendous and we’re pleased to continue our work with Comic Relief and Sainsbury’s.”

Katherine How, Sainsbury’s Comic Relief partnership manager, added: “The success of Red Nose Day shows our customers want to help transform lives across the UK and Africa. We also know they care about the environment so we’re making it really easy for them to recycle the Red Noses.”