Equality campaigners told the UK's most orange-themed supermarket to sit on the naughty step last week after Sainsbury's made the politically incorrect mistake of labelling dressing-up costumes according to gender soldier outfits for boys and nurses for girls, that sort of thing.

The retailer apologised and has vowed to make its outfits non gender-specific so parents can now create androgynous kids with crippling identity issues.

Luckily, the tangerine JS livery looks equally bad on both genders.