The team, which will be led by Sainsbury's regional development executive Joanne Try, has been tasked with identifying and acquiring stores in the region and increasing the retailer’s floorspace by 10% over the next three years.
Its first project will be a new-build at the home of Morecambe Football Club, Christie Park. A planning application for the project will be submitted in the next few weeks following a public consultation.
“While many companies are looking to scale back expansion at the moment, we are committed to a long-term programme of expansion in the north of England,” said Try.
“Our research has identified the north as a target as there are many areas where money is being lost from local economies when people are forced to travel away from the area to do their weekly food shop. With our strengthened team we are confident we can deliver on our ambitious programme of expansion.”
On the team are: Greg Styles of property agents Colliers CRE; planning consultant Bob May of Turley Associates; transport consultant Chris Hargreaves of Savell Bird & Axon; project planner David Holt of Henry Riley; architect Leigh Brown of Hadfield Cawkwell Davidson; and PR representative Jeremy Fieldsend of Dialogue.