Sainsbury’s raised more cash for Fairtrade producers last year than any other retailer, the supermarket has claimed.
Sales of Fairtrade products reached £218m in the past year, the retailer said, up 10% on the previous year. That generated a premium of £10.2m – more than any other retailer.
“Despite the current focus on price and great value, shoppers clearly want to know that producers are getting a fair deal too,” said Sainsbury's customer director Gwyn Burr.
“We believe that Fairtrade is a great way to provide customers with the best of both worlds - ethically sourced products at affordable prices.”
Harriet Lamb of the Fairtrade Foundation praised the group’s “inspirational leadership in the UK and across Europe”, saying: “Sainsbury's sells more Fairtrade products than any other retailer in the world and this commitment is helping make Fairtrade part of the nation's everyday shopping habits.”
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Channel 4 gives whole ad break to Fairtrade (16 January 2010)
Fairtrade melons for Morrisons and Asda (9 January 2010)