Shoppers are piling pressure on food and drink companies to stop advertising in titles owned by News International, as the fallout from the phone hacking scandal continues to spread.

Companies including Sainsbury’s, The Co-operative Group and Tesco have been threatened with boycotts by shoppers commenting on Facebook – unless they pull advertising from former stablemates of the now-defunct News of the World.

But Sainsbury’s has insisted that it will continue to advertise with Rupert Murdoch’s News International, which controls The Sun, The Times and The Sunday Times.

“The situation is the subject of much speculation and a police investigation and we will continue to monitor development and listen to all our customers’ views,” the supermarket said last night via its Facebook page.

“We therefore do not think it appropriate to withdraw our advertising from other News International publications.”

The Co-op and Sainsbury’s were among the first companies last week to pull advertising from the News on the World, which published its final edition on Sunday.

Read more
Tesco will give News of the World sales to charity (8 July 2011)
Ad pressure eases as NotW calls it a day (8 July 2011)
Sainsbury’s joins The Co-op in News of the World ad boycott (7 July 2011)