Sainsbury’s is eyeing a larger slice of the sandwich market.

The retailer has reportedly told analysts that it could open as many as 1,000 sandwich shops in the future if a trial store on London’s Fleet Street, which it opened last month, is successful.

The store, Fresh Kitchen, sells a variety of hot and cold dishes, such as hot pork belly baps (rsp: £3.99).

The sandwiches are prepared fresh each day and served from behind a long counter by staff wearing fast-food style baseball caps.

Sainsbury’s has so far remained tight-lipped about the launch. But analyst Nick Bubb said: “They say they have pitched prices below Pret and that they feel they can take them on.”

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Sainsbury’s moves into sandwich shops with Fresh Kitchen debut - 13 January 2011