Julian Hunt Sainsbury is expected to announce the rebirth of its Savacentre brand when it unveils full-year results on Wednesday (May 29). Savacentre ­ which has been around since 1978 ­ was used to badge a chain of Sainsbury hypermarkets. But three years ago the company began phasing out the brand. In April 1999, the then director of large store formats John O'Sullivan even went so far as to say: "You will never see a new Savacentre open." But times have changed. And as part of the retailer's ongoing work on customer segmentation and store formats, The Grocer understands the Savacentre brand is about to be given a new lease of life. Sainsbury is particularly keen to offer a store format that will appeal to family shoppers in areas of relatively low affluence. And the Savacentre name will be used to badge larger stores formatted to appeal to this particular group of customers. The first of the new stores is expected to open soon. Full details will be given with Sainsbury's results. Analysts are not expecting too many surprises on Wednesday, with most saying the results will be in line with their forecasts. However, they are keen to see what impact the restructuring programme is having on profit growth at the supermarket chain. In its trading statement last month, Sainsbury told shareholders that like-for-like sales for the year were up 6.3% excluding petrol. {{NEWS }}