Scotmid addresses the discounter threat with value store

The store layout is designed to attract shoppers to offers

Scottish Co-op retailer Scotmid is trialling a new discounter-style format.

The retailer officially opened the value store in Prestonpans, Edinburgh, this week as part of plans to better tailor its offer to the local community.

The Prestonpans store will share the Scotmid Co-operative fascia that runs across the estate, but the blue and white colour scheme will be reversed to differentiate it from the group’s standard and premium-focused stores.

Scotmid has tweaked the store’s offer so that it will stock more products priced at £1 and a larger range of value-led products.

The layout of the store has also been adjusted and the aisles widened to make it more spacious. To attract customers to value offers, the retailer is using well signposted dump bins for key promotions.

The store will also feature new product ranges from local and Scottish suppliers.

“At Scotmid, we know that a one-size-fits-all approach isn’t the best solution for our stores or our customers, which is why we like to tailor our stores to their local area,” said marketing manager Tom 
Gibson.

“This new retail concept is all about choosing products that offer the best value for money for our customers, while also making it easier for customers to find lower-priced and locally sourced products in-store.”

The launch of the new value-led store follows the opening of eight premium-style Scotmid stores, which have a greater focus on fresh food, earlier this year.