Somerfield has been piloting a home-shopping service in Bristol designed specifically for housebound elderly shoppers with few technical skills.
Users use a barcode reader to order items from a catalogue or scan goods in cupboards. The device speaks the items back to the user and sends an e-mail order out.
Somerfield was approached by Brunel University to test the scheme, which is the brainchild of Professor Heinz Wolff.
Due to its initial success, Somerfield is now exploring similar trials on Scotland’s
Borders and in Sheffield. Chris Bennett, store manager at Somerfield’s Knowle store, said: “We have had a fantastic response from customers. It is a valuable personal service.”

Topics