Asda has parted company with Sharon Osbourne, the celebrity face of its ‘Mums in a million’ campaign, seven months into a one-year contract.
Asda insisted her contract was up and she had fulfilled her commitments. “She was only ever contracted to do 11 ads, so it’s all been very amicable,” said an Asda spokeswoman.
Meanwhile, Asda has begun the rollout of self-service checkouts first introduced in 2003. The checkouts currently operate in only five stores, but by this year will reach 15 stores.