Marks and Spencer has been shrewd in its choice of stores acquired from Iceland for £38m last month, according to research for The Grocer from location planning and market analysts CACI.
Of the 28 stores it has purchased on a leasehold basis for Simply Food, there is a questionmark against only four when the location is ranked against footfall, high penetration of affluent shoppers, comparable premium retail offer, proximity to public transport, large resident population and large work-based grocery expenditure.
The Northern Irish stores of Newtownards and Upper Newtownards Road, Belfast, together with Biggin Hill in Kent and Tewkesbury in Gloucestershire, have the poorest demographic fits to the Simply Food ethos. Palmers Green, Torquay and Northallerton have the greatest potential.
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