Organics chain As Nature Intended, the brainchild of former Iceland boss Malcolm Walker, has imploded with the sale of the East Sheen store and the closure of the warehouse in Acton.

As Nature Intended MD Pippa Sterry has left and been replaced by Walker’s youngest daughter Caroline, who will run the remaining store in Chiswick.

One supplier said: “We got the impression they were going out to show everyone else a thing or two, and it hasn’t quite gone that well. If they were only planning to have a few stores, why did they get a warehouse?”

Walker said he had only ever envisaged the As Nature Intended concept as a “little chain of about five or six stores,” but his other business interests had meant he had not been able to devote sufficient time to the project.

Although the East Sheen store was not losing money, said Walker, it was not as well located as the profitable Chiswick store, the success of which proved that the As Nature Intended concept had a future.

For more details see this week’s issue of The Grocer magazine.