"We strongly believe that four national food retailers are better for competition than three. Morrisons and Safeway have little overlap. Any other combination would be bad news for customers who would face the risk of less choice and higher prices."
Sir Peter Davis
sainsbury chief executive
"Only 40% of consumers live within easy access of a Sainsbury store. We have an exciting opportunity to create real consumer choice in food retailing. We are strengthening the number two to put more pressure on Tesco."
Asda president and CEO
"Getting stores in parts of the country where we're under-represented means we can meet the pent-up demand of people who want our everyday low prices 12% lower than the average supermarket."
Safeway chief executive
"This merger with Morrisons provides a fast route through the next stage of our strategy to increase the profitability of the portfolio."