Somerfield has conducted a major review of its marketing structure resulting in a number of staff changes.
In the store format team, Steve Maggs and Jay Brereton have joined from operations and Kieran Spottiswoode has moved from local marketing to head format development, including Market Fresh. The team will continue to be led by head of formats Steve Tremlett.
Michelle Chiffers moves from consumer insight to become head of Saver Card and local marketing. In the loyalty team, David Burt joins the company from Target Direct as the Saver Card development manager.
Somerfield has appointed Victoria Fraser as media controller responsible for both the Somerfield and Kwik Save.
She joins Somerfield from MediaCom Europe where she was an