Somerfield plans to expand its non-food offer through further partnerships with general merchandisers.
Speaking as the supermarket chain announced disappointing Christmas trading but more positive half-year results, financial director David Cheyne said discussions were underway concerning non-food ventures.
Somerfield has already introduced 100 Tchibo and 14 Peacocks concessions which Cheyne said were successful.
He added: “We are not entering the non-food sector manually. We do not think Somerfield would be able to pull a quality offer together, so we are using experts.” The retailer also plans to sharpen up promotions and focus on the Saver Card loyalty scheme.
In the 28 weeks to November 6 2004 the group had sales of £2.66bn, compared with £2.69bn in the first half of last year, and pre-tax profit of £15m, down from £17.6m.
However, in the first 10 weeks of the second half, like-for-like sales were down 1.4%.

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