Somerfield is pushing ahead with a fast-track rebadging of the 102 Kwik Save stores it retained after selling the rest of the discount chain to acquisition vehicle Back To The Future.

Somerfield aims to rename all stores by next month and then plans to re-open negotiations with suppliers. It said internal restructuring of stores was scheduled to be completed this year.

Nevertheless, suppliers have confirmed that the company is looking at ramping up fresh food in many former Kwik Saves.

Kwik Save itself has launched a search for a flagship outlet that will form a blueprint for all other shops. It is poised to launch a programme of family-orientated events at stores from April 17 to flag up the new management.

Meanwhile, consultations continue with staff at the 77 stores scheduled for closure. Stores in some locations, such as Northenden, South Manchester, and Chorley have already shut their doors.