Somerfield is aiming to roll out a music and messaging service across its estate before Christmas.
Media provider Imagesound, which has been working with Kwik Save since 2002, provides music, radio and television services to more than 10,000 UK outlets. Clients include Superdrug, Jacksons and McDonald’s.
Material can be tailored according to store clusters or format, said Imagesound chief executive Michael Clark.
“Not all stores have the same range or deals so we can plan content accordingly.
“It’s not one size fits all.”