Spar is to introduce pricemarking on own label products in a bid to increase consumer confidence in c-stores. An initial 45 Spar own brand everyday grocery lines will be pricemarked from the start of September in a six month pilot scheme. Spar branch sales and development controller Allan Maxted said: "Consumers are no longer prepared to pay over the odds for convenience ­ they want convenience without the premium. We are using pricemarking to promote new associations with Spar, primarily quality and value for money through pricemarked own label products." All pricemarked products will be within a 10% margin of the price of equivalent Tesco own label items. Maxted said: "Retailers will not lose out as the price they pay for pricemarked own label products will be lowered." He added: "Of course they can put a price sticker over the one pre-marked on the package, but that is something we will discourage strongly. "In a competitive market we do not want our retailers to detract from our brand." The own label review is part of a Spar drive to increase own brand sales from the 22% of total sales recorded this year to 30%, according to Maxted. He said: "As the convenience market place gets more crowded we can drive growth through increased own label sales and instore services as much as through acquisition of more sites." He added that samples of a limited range of price marked products had been well received by retailers. {{NEWS }}