Spar is gearing up for its biggest ever promotional campaign as part of its 50th anniversary celebrations.

The Golden Deals offer will kick off on 7 June, with new promotions rolled out every three weeks until October. Prices will be slashed and added-value promotions offered on key lines.

Golden Deals will be supported with TV and press advertising, as well as PoS material and a leaflet delivered to households near Spar stores.

"Golden Deals demonstrates that Spar can beat the very best when it comes to price and promotion," said Spar marketing director

Susan Darbyshire.