>>TESTING HOW STORES PERFORM ON A THEMED SHOPPING BASKET

Five baskets came back full this week as we searched the chillers for 10 dairy items.
Tesco in Plymouth checked in the cheapest basket at £11.79.
The retailer has a 67% strike rate for full list availability for these random spotlight shops, in which we track six different categories each quarter.
Morrisons in Newport and Erith provided all 10 products for £12.01 to add to their two full baskets for this week’s main shop.
Promotional activity this week centred on Danone Actimel, Frijj and Philadelphia. Since our visit in October, Morrisons no longer stocks 4-packs of Danone Actimel, and our shoppers targeted the 8-pack this week. Asda has replaced Yoplait Frubes 9-pack with a new ‘better value’ 12-pack.
price paid &
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