>>TESTING HOW STORES PERFORM ON A THEMED SHOPPING BASKET

Our mystery shoppers went out in search of those ambient products that everyone keeps in their cupboard.
Asda in Stowmarket claimed the cheapest full basket at £6.30, ahead of this week’s Storewatch winner, Morrisons in Kilmarnock, producing the second cheapest and Morrisons in Cheadle Heath providing the third cheapest full basket. Asda’s basket was nearly 40p cheaper than Morrisons, largely due to keen pricing on its own label olive oil and orange juice. The week’s promotional activity centred on McVitie’s Chocolate Homewheat as Waitrose offered a 70p saving for a purchase of two packs and Sainsbury a 50p saving on two. Safeway, Newtownabbey had a two for 99p deal on own label lemonade while Morrisons offered three for 99p.
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