Mobile phone expert m4 has launched a World Cup mobile alert service through Tesco. Cards allow shoppers to keep up with the latest scores. An anti-theft measure means they only work once they have passed through the till. Allied Bakeries has relaunched its super-premium Kingsmill range with a £2.5m marketing campaign. New advertising, a fresh brand identity and new recipes are part of the push. Britvic Soft Drinks is offering consumers an instant win chance on 500ml bottles of Tango from July 7 for four weeks. Ethnic foods brand Natco is launching Mini Pappadums ­ gluten-free, cholesterol-friendly snacks made from lentil and rice flour. Cadbury aims to breathe life into adult confectionery with the launch of Cadbury Shots ­ a sharing bagged product made with Dairy Milk Chocolate. Available from Monday (June 17), they come in 200g bags with an rsp of £1.25. Sugar-free mint brand Smint is launching a dispenser shaped like a pen in an attempt to drive sales in independents. Backed by a £2.5m marketing spend, the new format will contains 18 pastilles per pack and have an rsp of 49p. {{P&P }}

Topics