Hotel Chocolat wants to “work its way around the Monopoly board” and open more shops in train stations.
The upmarket confectioner opened its largest station shop at London Waterloo last month, and is set to open another at Paddington in September. It also hoped to open other station shops, it said, citing Liverpool Street as an attractive target.
“Our train station shops have all exceeded our expectations commercially,” said Hotel Chocolat retail director Darren Williams. “We now have five stations - it feels like we are working our way around the Monopoly board.”
Williams told The Grocer that Hotel Chocolat was also working on “deepening” the range of products it sold.
At the retailer’s Roast & Conch shop in London’s Covent Garden, it is gearing up to launch a range of takeaway sandwiches that can be accompanied by pots of eight different chocolate flavours, including dark chocolate and Bacon, and white chocolate and horseradish.
A cocoa-based ‘bath and body’ range is also earmarked for launch in the autumn.