Aldi has emerged as the star performer in the latest market share data from Kantar Worldpanel.

The German-owned discounter stole 3.6% of the market in the three months to 7 August – its largest-ever share – with sales up almost a quarter (24.4%) over the equivalent period a year ago.

Rival discounter Lidl maintained its own record share of 2.6%, while Waitrose again performed strongly, with sales up 8.3% on last year.

That was more than double the rate of growth for the market as a whole, up 3.8% on last year.

“It is evident that shoppers are trying to manage their ‘personal’ inflation by trading down,” said Kantar’s Edward Garner. “It’s therefore unsurprising that the discounters have pushed further ahead this month.”

He added: “While the discounters are prospering we are not seeing the shift towards consumers buying more own-label products that might be expected from cost-cutting.

“In fact, budget own-label is showing only muted growth of 2%, while premium own-label is growing at over 8% – confirming that, despite economic pressures, low price is not the only motivation in this market.”

Read more
Shopping divide widens as discounters plough on (19 July 2011)
Discounters hang on to record share as shoppers get post-wedding blues (21 June 2011)
Bank holiday bounce gives grocery trade an April to celebrate (24 May 2011)