Total sales for the week ending 4 December were £106m, which is a 5% increase on the same week last year and a 27% increase on two years ago.
Comfort food and hot drinks proved to be some of the week’s top sellers, with instant hot chocolate up 78% and canned soup up 56%, as shoppers stocked up for the cold weather.
Not surprisingly, sales of de-icer also saw a massive increase, up by a huge 608% compared to the same time last year.
“This is an astonishing sales result, given the impact of weather conditions during the week,” said Waitrose managing director Mark Price. “Our partners worked heroically to keep our branches stocked in these testing conditions and thanks to them we are really well set up to serve our customers in the run-up weeks to Christmas, whatever the weather.”
The supermarket also said sales of cranberries and cranberry juice were up as a result of Delia Smith’s latest in-store recipe cards.
Heston’s Christmas pudding is festive hit for Waitrose (29 November 2010)