diageo news

haig club wee dram

Diageo hit by £107m diverted profits tax bill Subscription

11 May 2017 | By Daniel Woolfson

The taxman has demanded £107m from the drinks giant for the financial years ending 30 June 2015 and 30 June 2016

Captain Morgan Live Like the Captain ad 2017

Captain Morgan enlists Rio Ferdinand and Eoin Morgan for ad

09 May 2017 | By Daniel Woolfson

The 30-second clip is part of a push centring on the message ‘Live Like the Captain’

Gordon's gin & tonic RTD in £1.50 PMP

Diageo relaunches RTD lineup in price-marked pack Subscription

12 Apr 2017 | By Helen Gilbert

The six-strong range is available now for £1.50 per 250ml can

wine thumb

Why is Britain saying ‘up yours’ to European wine? - video Video

25 May 2017 | By Rob Brown

It has little to do with Brexit (for a change). IRI’s head of alcohol Toby Magill explains why old world wine has become old news in Britain…

more diageo news

alcoholic lolly

Boozy lollies should beware of accidentally appealing to kids Subscription

15 Jun 2017 | By Daniel Woolfson

You have to be a special kind of psychopath to realistically consider eating more than two of these and going on a bender

beer bottles 620

Premium, premiumer, premiumest? How marketing risks making ‘premium’ meaningless Subscription

31 May 2017 | By Daniel Woolfson

As an act of positioning, ‘premium’ done well is genius, but what does it really mean to the nation’s lager drinkers?

Poll

What do you think about Sainsbury's bidding for Nisa?

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craft beer aisle

Craft beer can connect in new and meaningful ways

04 May 2017

Sir, It was interesting to read ‘How the craft beer boom is shaking up the BWS aisles’

Defra

Climate change, Defra, and Andrea Leadsom Subscription

28 Jul 2016

Sir, Defra is one organisation that could really benefit from a Brexiteer at its helm

craft beer

The thirst for new craft beers may run its course Subscription

20 Jul 2016

Will there really be growing demand for as long as producers of all scales offer something ‘new’?

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