news from coca-cola

Coca-Cola Zero Sugar First Taste advert

Coca-Cola to air ‘First Taste’ ad for Zero Sugar variant

12 Jan 2018 | By Daniel Selwood

The advert stars the elderly character Mr Hadley, who first appeared 12 years ago in an ad for original Coke

Coke Classic PET bottles

Coke Classic ‘should cut sugar rather than pack sizes’ Subscription

11 Jan 2018 | By Daniel Selwood

Classic variant’s largest bottle is mooted to shrink - but health campaigners want the drink to be reformulated


Coke launches Fuze low-cal premium iced tea in the UK Subscription

02 Jan 2018 | By Daniel Woolfson

A £4m marketing push will include in-store sampling targeted at millenials and younger consumers…

New Diet Coke range for the US - Jan 2018

Diet Coke gets a serious revamp: a sign of what’s to come in the UK? Subscription

19 Jan 2018 | By Daniel Selwood

The soda’s grocery value sales are down 0.6% to £420.2m, so would a British relaunch be worth a punt?

more coca-cola news

CCE recycling

Tesco’s conversion to the cause means DRS now has credibility Subscription

11 Jan 2018 | By Ian Quinn

Whether it is the government, or Tesco, that gets there first, some form of DRS is on its way. What else may follow in the war on plastic in the next 25 years, who can say?

Mike Nickituk

Make more of your online product information - it pays off

28 Nov 2017 | By Mike Nickituk

Coca-Cola’s new initiative to make its online shopping pages more attractive and content heavy is a smart move


What do you make of Iceland's pledge to remove own label plastic?

View poll results

soft drinks one use

What about the people who like sugary drinks? Subscription

14 Dec 2016

Sir, The proposed sugar tax is an unfair and retrograde move for consumers

Milk dairy consumer shopping choice

Marketers have not been listening to consumers Subscription

20 Jul 2016

Sir; Brexit is a statement from the people who buy our products and our brands that we are not listening to them

Soft drinks digital

You can’t please everyone

04 Apr 2015

Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues



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