news from coca-cola


Coke's Gogglebox ad named most engaging Christmas campaign Video Subscription

24 Nov 2017 | By Emily Bright

M&S came fourth in the facial tracking study for its Paddington Bear execution…


Coca-Cola launches limited edition Father Christmas packs

31 Oct 2017 | By Daniel Woolfson

Packs featuring Father Christmas drinking a bottle of Coke will roll out from mid-November…

Pouring Coca Cola

Coca-Cola seeks licence to supply its own sites with water Subscription

25 Oct 2017 | By Emma Weinbren

Coca-Cola European Partners is hoping to ramp up its efforts in water conservation

apple juice

Apple juice squeezed by poor Polish crop Subscription

06 Oct 2017 | By Jara Zicha

Fruit juice manufacturers are facing surging prices for apple juice concentrate due to a shortage of apples in Poland

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Mike Nickituk

Make more of your online product information - it pays off

28 Nov 2017 | By Mike Nickituk

Coca-Cola’s new initiative to make its online shopping pages more attractive and content heavy is a smart move

Coca Cola Gogglebox ad

Gogglebox cast share the joy of Coke's Christmas trucks Video

23 Nov 2017 | By Mark Dishman

In case you hadn’t noticed, ‘Holidays are coming’. Yep, it’s the Coke truck advert


What is the best way to deal with coffee cup waste?

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soft drinks one use

What about the people who like sugary drinks? Subscription

14 Dec 2016

Sir, The proposed sugar tax is an unfair and retrograde move for consumers

Milk dairy consumer shopping choice

Marketers have not been listening to consumers Subscription

20 Jul 2016

Sir; Brexit is a statement from the people who buy our products and our brands that we are not listening to them

Soft drinks digital

You can’t please everyone

04 Apr 2015

Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues

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