news from mondelez (kraft)

Ritz Baked to Perfection TV ad 2017

Ritz celebrates ‘creativity’ in £4m Baked to Perfection push Subscription

15 Feb 2017 | By Daniel Selwood

Emphasis of the TV ad is on the brand’s Crisp & Thin and Bakefuls ranges

Maynard Bassetts Wine Gums Tangy

Wine Gums launches Tangy variant in 165g pouch Subscription

10 Feb 2017 | By Daniel Selwood

The NPD is the third since the merger by Mondelez of Maynard and Bassetts a year ago

Selection of chocolate count lines from leading suppliers

Choc giants ‘considering all options’ to hit sugar targets Subscription

09 Feb 2017 | By Daniel Selwood

Suppliers set record straight on Sunday Times shrinkage claims

cadbury oreo egg n spoon

Cadbury leads pre-holiday hike in promotional activity Subscription

22 Sep 2017 | By Daniel Selwood

The chocolate giant was grocery’s most promoted brand as it boosted its offers by 11.82%

more mondelez news

Men are the new chocoholics. Will Crispello help women catch up? Subscription

06 Oct 2012 | By Vince Bamford

Cadbury has come in for flak from broadsheets and bloggers alike after news broke (in last week’s The Grocer) that it was launching a countline for the ladies.

The trouble with Mondelez Subscription

24 Mar 2012 | By Ronan Hegarty

What does Mondelez, the new name for Kraft’s global snacks business, mean to you? That was the…


Is one-hour delivery the future of grocery?

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christine tacon

Brexit requires an extended role for the Adjudicator

07 Sep 2017

Sir, Each week sees new stories of the strain that Brexit is placing on the food sector

Tesco's Marmite shelf grab

Finding the right balance

18 May 2017

Sir, Retailers like Tesco are now acknowledging the pressure suppliers are under due to Brexit

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